If you’ve spotted a sleek REFY product on your Instagram feed or caught a young entrepreneur pitching on Dragons’ Den, you’ve likely encountered the work of Jenna Meek. Born in 1992, this British entrepreneur has built two beauty brands, sold one, and stepped into the Den as a guest dragon — all before turning 35. Here’s what we know about her journey, businesses, and the gaps in the public record.
Age: born 1992 · Businesses founded: The Gypsy Shrine (2016, renamed Shrine, sold 2024), REFY (co-founded) · REFY worth: estimated valuation undisclosed (industry speculation around £100M+) · Dragons’ Den appearance: guest dragon in recent series · Husband: not publicly confirmed in reliable sources as of 2025
Quick snapshot
- Exact sale price of Shrine (Mirror)
- Current net worth (estimated £52-53M) (International Business Times UK)
- Marital status and husband identity (Wikipedia)
- REFY growth trajectory and possible international expansion
- Potential new brand launches or investments
- Continued media presence as a business commentator
Seven facts drawn from the public record give a clear outline of Jenna Meek’s profile.
| Label | Value |
|---|---|
| Full name | Jenna Meek |
| Year of birth | 1992 |
| Age (2025) | 33 |
| Nationality | British |
| Known profession | Entrepreneur, CEO |
| Companies | Shrine (sold 2024), REFY (current) |
| Marital status | Not publicly confirmed |
What business does Jenna Meek own?
Shrine (formerly The Gypsy Shrine)
Jenna Meek started her first business at age 20 while studying international fashion marketing at Manchester Metropolitan University (International Business Times UK). The venture was originally called The Gypsy Shrine, launched in 2016 (Wikipedia). It later rebranded to Shrine and was sold in 2024 for an undisclosed sum (Mirror). A LinkedIn post from Meek claimed Shrine reached sales of £3.5 million and a profit of £1 million (LinkedIn).
Meek exited a profitable independent brand at a time when many founders struggle to sell. The undisclosed price leaves a gap between public perception of her success and the actual financial outcome.
REFY Beauty
In 2020, Meek co-founded REFY with Jess Hunt (The Times). The brand launched in November 2020 with a focus on simple, problem-solving products (The Independent). Meek serves as CEO. REFY’s financials are not public, but a LinkedIn post from Meek claimed sales of £24.8 million and pre-tax profit of £8.9 million for the year to 31 August 2023 (LinkedIn).
The implication: Meek has built a second brand that appears to outpace her first in scale, but the lack of audited figures means investors and the public rely on her own disclosures.
Who is Jenna Meek married to?
Marital status and partner information
Despite widespread speculation on social media, no widely confirmed public record of a spouse exists as of 2025 (Wikipedia). Multiple profiles note that Meek keeps her personal life private (International Business Times UK). The question “Who is Jenna Meek’s husband?” consistently appears in search queries, but no reliable source confirms a marriage.
What this means: Searches for her husband likely stem from social media chatter, not confirmed reporting. Readers should treat any claims as unverified.
Who owns Refy?
Co-founder and CEO: Jenna Meek
Jenna Meek is co-founder and CEO of REFY (The Times). She runs the company’s day-to-day operations and brand strategy.
Co-founder: Jess Hunt
Jess Hunt is the other co-founder, described as the “Why REFY Girl” in some campaigns (The Independent). The two launched the brand to fill a gap in the beauty market for products that are “simple and effective” (Wikipedia).
Why this matters: The co-founder dynamic is central to REFY’s identity — Meek handles business and growth, while Hunt drives the brand’s aesthetic and social presence.
What is REFY worth?
Valuation estimates
Exact valuation is not publicly available since REFY remains a private company (The Times). Industry speculation ranges from £50 million to over £100 million (BusinessCloud).
Industry speculation
Multiple business-editorial profiles place Meek’s personal net worth in the £52 million to £53 million range (International Business Times UK). These figures are estimates based on assumed equity stakes and brand performance, not audited financials.
The catch: Without public filings, any valuation is speculative. For a private beauty brand, the difference between £50M and £100M is huge — and neither can be confirmed.
Who is the why REFY girl?
Deanna Pinnock as ‘Why REFY Girl’
The term “Why REFY Girl” refers to a specific brand ambassador role. Deanna Pinnock is widely reported as associated with the campaign (The Independent). The role involves promoting the brand on social media and at events.
What this means: The “Why REFY Girl” is a marketing position, not a co-founder — a nuance that sometimes gets lost in SEO queries.
Timeline
- – Jenna Meek born (Wikipedia).
- – Founded The Gypsy Shrine (later renamed Shrine) (Wikipedia).
- – Co-founded REFY Beauty with Jess Hunt (The Times).
- – Named to Forbes 30 Under 30 (Mirror).
- – Sold Shrine brand (financial terms undisclosed) (Mirror).
- – Appeared as guest dragon on Dragons’ Den (TV Guide).
Confirmed facts
- Jenna Meek founded Shrine (formerly The Gypsy Shrine) in 2016 and sold it in 2024 (Wikipedia).
- Jenna Meek is co-founder and CEO of REFY (The Times).
- She appeared as a guest dragon on BBC’s Dragons’ Den (TV Guide).
- She was named in Forbes 30 Under 30 (Mirror).
What’s unclear
- Exact sale price of Shrine (Mirror).
- Current net worth of Jenna Meek (International Business Times UK).
- Marital status and husband identity (Wikipedia).
- Exact valuation of REFY (BusinessCloud).
Quotes
“I love creating products that solve problems.”
Jenna Meek, via BBC
“CEO & Co Founder @refybeauty @forbes. I started business seven years ago.”
Jenna Meek, Instagram bio
For Jenna Meek, the next few years will determine whether REFY becomes a global beauty staple or remains a UK cult favourite. For the British beauty industry, the implication is clear: a new generation of founders who bypass traditional retail and build direct-to-consumer brands are reshaping the market. Investors looking for the next breakout brand should watch Meek’s moves closely — her track record suggests she knows when to sell and when to double down.
beautilist.com, youtube.com, unitewithpriti.co.uk, accio.com
Frequently asked questions
What products does REFY sell?
REFY offers a range of beauty products including brow gel, lip liner, mascara, and setting spray, all designed for simplicity and ease of use.
Where can I buy REFY products?
REFY products are available on their official website and selected retailers like Selfridges and Cult Beauty.
Is REFY cruelty-free?
Yes, REFY states it is cruelty-free and does not test on animals.
How did Jenna Meek start her business?
She started her first business, The Gypsy Shrine (later Shrine), at age 20 while studying at Manchester Metropolitan University, selling beauty accessories online.
What is the story behind REFY’s name?
REFY is short for “refer to you” — the brand encourages customers to look to themselves for confidence, not products.
Does Jenna Meek have a net worth estimate?
Multiple business profiles estimate her net worth at £52-53 million, though these figures are not independently verified.
Did Jenna Meek invest in any companies on Dragons’ Den?
As a guest dragon, she may have made investments, but specific deals have not been publicly confirmed as of early 2025.
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Richard Vane is Senior Reporter at MorningTimes.uk, covering breaking UK news stories across politics, business and public affairs.