Now TV Sky Sports – Passes, Prices and How to Watch

NOW TV provides contract-free access to Sky Sports through flexible day and monthly passes, allowing viewers to stream Premier League football, cricket, and other major events without committing to a full satellite subscription.

The service operates independently from traditional Sky TV packages, offering streaming-only access across smart TVs, mobile devices, and dedicated streaming hardware. With options ranging from 24-hour access to rolling monthly memberships, viewers can tailor their spending to specific sporting calendars rather than paying for year-round coverage they may not use.

Understanding the pricing structure, channel availability, and cancellation policies helps determine whether NOW TV represents better value than direct Sky subscriptions for individual viewing habits.

How Much Does Sky Sports Cost on Now TV?

NOW TV structures its Sky Sports access around two primary pass types, with historical options no longer available. Current pricing requires careful comparison between standard rates and frequently advertised promotional deals.

Key Pricing Facts

• Day pass pricing increased from £10 to £14.99 in recent years
• Monthly promotional rates often reduce costs by over 35% from the £34.99 standard
• Previous customers within the last 30 days may receive £19.99 monthly offers via email
• No setup fees or installation costs apply to streaming memberships
• Week passes were historically available but are no longer offered
• Mobile-only passes existed from 2018–2020 at £5.99 but have been cancelled

Pass Comparison

Can You Watch Sky Sports on Now TV?

Subscribers receive access to the full suite of Sky Sports channels through internet streaming, matching the channel line-up available on traditional satellite subscriptions. Football Scores and Fixtures coverage includes all Premier League matches broadcast on Sky Sports.

What Channels Are Included in Now TV Sky Sports?

The membership encompasses all 12 Sky Sports channels, including Sky Sports+ streaming platform access. This comprises Sky Sports Main Event, Premier League, Football, Cricket, Golf, Racing, Mix, News, and specialty coverage areas. The channel package mirrors standard Sky satellite offerings, with Racing, Mix, and News channels included within the sports membership rather than requiring separate entertainment add-ons.

Can I Watch Now TV Sky Sports on Multiple Devices?

NOW TV supports viewing across smart TVs, streaming devices, mobile applications, and web browsers. The service specifically mentions compatibility with major smart TV platforms and dedicated streaming hardware. Multiple device compatibility is supported simultaneously, though exact device limits and concurrency restrictions remain unspecified in current documentation.

How Do I Get Sky Sports on Now TV?

Registration occurs through the NOW TV website or mobile application, where users select their preferred membership tier and create account credentials. Payment details are required upfront for monthly memberships, while day passes can be purchased as one-time transactions.

Is There a Free Trial for Sky Sports on Now TV?

Currently, no free trial is available for Sports Month Membership. However, the day pass functions as a low-commitment trial mechanism, allowing viewers to test streaming quality and platform functionality for £14.99 before committing to longer-term access. This represents a change from earlier marketing strategies that may have included trial periods.

How Do I Cancel My Now TV Sky Sports Pass?

Month-to-month memberships can be cancelled at any time without financial penalties through account management settings. Users on standard rolling contracts retain access until the end of their current billing period. Promotional rate subscriptions may carry specific terms regarding early cancellation, with penalties applicable only to special offer conditions rather than standard monthly plans.

Is Now TV Sky Sports Cheaper Than a Sky Subscription?

Value comparisons depend entirely on viewing frequency and commitment preferences. Sky TV and Broadband Deals often bundle sports access with entertainment packages, potentially offering savings for comprehensive television users.

Direct Sky subscriptions typically cost £20 monthly for Sky Sports alone for new customers, or approximately £35 monthly when bundled with basic television packages including Netflix. These rates require 24-to-48-month contractual commitments. NOW TV charges £34.99 at standard rates but offers promotional pricing between £18–£28, without long-term obligations.

For occasional viewers watching specific matches or tournaments, the £14.99 day pass provides economical access compared to monthly commitments. Conversely, households consuming sports content daily may find superior value in Sky’s direct subscription bundles, particularly when combining television, broadband, and streaming services under single billing.

How Has Now TV Sky Sports Pricing Changed Over Time?

The service has undergone significant structural changes since launch, eliminating budget options while increasing standard pricing.

1. 2018

   Sky Sports Mobile Pass launches at £5.99 monthly, offering smartphone-only access to budget-conscious viewers.

2. 2020

   Mobile Pass discontinued, removing the lowest-cost entry point for sports streaming on the platform.

3. 2020–2024

   Day pass pricing increases from £10.00 to £14.99, representing a 49.9% price rise for 24-hour access.

4. 2023–Present

   Week passes withdrawn from sale, leaving only day and month options for flexible viewing.

What Information Is Definitive and What Remains Unclear?

While core pricing and availability are confirmed, several operational details lack transparent documentation from the provider.

How Does Now TV Fit Into the UK Sports Streaming Market?

NOW TV operates as Sky’s streaming-focused subsidiary, designed to capture cord-cutters and flexible viewers unwilling to install satellite hardware. The service bridges the gap between rigid traditional broadcasting and modern on-demand expectations, offering live sports without the infrastructure requirements of dish installation.

The platform serves distinct market segments: seasonal sports fans requiring intermittent access, secondary household viewers seeking supplemental screens, and tenants prohibited from installing satellite equipment. This positioning differentiates NOW TV from Amazon Prime Video’s sports offerings and BT Sport’s streaming alternatives.

What Do Official Sources Confirm About These Details?

Pricing and policy information derives from official NOW TV documentation and independent consumer finance analysis.

Day Membership costs £14.99 for 24 hours of unlimited access to all 12 Sky Sports channels, while Month Membership is £34.99 per month.

— NOW TV Official Help Documentation

Day passes at £14.99 work best for occasional viewers watching one or two events. For regular viewing, promotional monthly rates (£18-£28) become more economical than full-price options.

— Be Clever With Your Cash Consumer Analysis

Summary: Is Now TV Sky Sports the Right Choice?

NOW TV Sky Sports suits viewers prioritizing flexibility over absolute cost savings, particularly those watching specific events rather than maintaining continuous sports consumption. The Sky TV and Broadband Deals remain preferable for households seeking bundled entertainment, while NOW TV excels for temporary access without installation requirements or contractual obligations.

Frequently Asked Questions