MorningTimes.uk is published by Windmill Hill Media Ltd., a private company limited by shares registered in Gibraltar (company number 130642), with its registered office at Suite 12, Neptune House, Marina Bay, Gibraltar GX11 1AA. Ultimate editorial responsibility rests with the Editor-in-Chief, Edward Sterling, who oversees all editorial policy, corrections, standards and publication decisions. The publication’s ownership and funding model is set out in full on the ownership and funding page.
Who is responsible for MorningTimes.uk’s editorial content?
The Editor-in-Chief, Edward Sterling, holds overall authority and accountability for everything published by MorningTimes.uk. He sets editorial policy, approves corrections, reviews source quality and makes final publication decisions for stories that raise significant concerns.
Day-to-day editorial planning and quality assurance is managed by Catherine Lowe, Managing Editor. Fact‑checking and verification of sources is led by Helen Carver, Standards & Fact‑Checking Lead. Each subject area is overseen by a dedicated editor: Marcus Bell (Politics & Public Affairs), Priya Sharma (Business & Economy) and James Holloway (Culture & Society). A full list of editorial staff, including contact details for each named editor, is available on the Our Team page.
How are editorial decisions made?
Every article published by MorningTimes.uk is reviewed by a human editor before it goes live. No material is published without editorial oversight, and all content must comply with the publication’s standards and fact‑checking requirements.
Routine news, analysis and explainers are reviewed by the relevant section editor. Stories that involve sensitive subjects – such as allegations of misconduct, national security, health risks, legal proceedings or data that could cause significant harm if incorrect – receive additional review from Helen Carver (Standards & Fact‑Checking Lead) and may be referred to Edward Sterling for final sign‑off. The editorial team maintains a clear distinction between news reporting, opinion pieces, features, sponsored content, affiliate content and promotional material; each category is labelled transparently at article level.
How does MorningTimes.uk distinguish news from opinion and commercial content?
News articles are objective reports of events, grounded in verified facts. Opinion pieces are clearly labelled as “Opinion” or “Comment” and are attributed to the author, whose expertise or perspective is disclosed. Sponsored content is marked with a prominent “Sponsored” label and is produced under a separate agreement that is editorially independent; the sponsored content policy explains how it is separated from editorial decision‑making.
Affiliate links are disclosed near the relevant product or service recommendation, and any commercial relationship that could influence coverage is flagged in a disclosure note at the bottom of the article. Full details are provided in the advertising and affiliate disclosure.
What transparency measures are in place for individual articles?
Every article on MorningTimes.uk includes a byline linking to the author’s profile, the publication date and a “last updated” timestamp when the article has been changed after publication. Articles that have been reviewed or fact‑checked by a specific editor carry an “Editor reviewed by” label naming that editor and their role.
Source references are included in the text or as hyperlinks where possible. Any commercial relationship relevant to the content – such as an affiliate link, sponsorship or free product received for review – is disclosed within the article. Correction notices are appended to the top or bottom of the original article and linked to the full corrections policy page, which explains how errors are handled, categorised and recorded.
What is the publication’s policy on artificial intelligence?
MorningTimes.uk may use digital tools – including AI‑assisted systems – for research, editing assistance, formatting, translation, metadata generation, headline options, summaries and transcription. However, all editorial content published is reviewed and approved by a human editor before it appears on the site.
AI is never used to generate quotes, fabricate sources, create fictional interviews, invent bylines or simulate expert profiles. The detailed AI and automation policy sets out the specific permitted uses and the editorial safeguards in place.
How does MorningTimes.uk ensure independence from commercial interests?
Funding for MorningTimes.uk comes from display advertising, affiliate links, commercial partnerships, sponsored content, newsletter sponsorships and content licensing. Sponsored content and affiliate material are clearly labelled, and commercial partners have no editorial oversight or influence over news, analysis or opinion pieces.
The editorial team, led by Edward Sterling, retains full control over all content decisions. Commercial relationships never determine the selection, tone or publication of editorial material. For a complete explanation of how revenue sources are managed and disclosed, see the ownership and funding page and the advertising and affiliate disclosure.
How can readers request a correction or make a complaint?
Anyone who believes an article contains a factual error, misrepresentation or omission can contact the Editorial team via corrections@morningtimes.uk or by using the general contact address info@morningtimes.uk. All requests are acknowledged and reviewed by Helen Carver, who assesses them against the corrections policy.
If a reader remains unsatisfied after a correction request, or wishes to raise a broader concern about editorial standards, they may initiate a formal complaint under the complaints procedure. That procedure sets out the process, expected timescales and the right to escalate to the Editor-in-Chief.
Our commitments
- We commit to accurate, fair and independent reporting, with every article reviewed by a qualified editor before publication.
- We commit to transparent labelling of news, opinion, sponsored and affiliate content, so readers can always identify the nature of what they are reading.
- We commit to providing clear article‑level metadata – including bylines, publication and update dates, editor reviews, source references and commercial disclosures – to enable full accountability.
- We commit to handling correction requests and complaints promptly, openly and in accordance with our published procedures, with named staff taking responsibility for each stage.
- We commit to maintaining editorial independence from commercial and political interests; funding sources are disclosed, and no external party determines editorial conclusions.